About Me
As a dedicated digital marketing specialist with a passion for helping businesses succeed by growing their online presence, I believe in a creative, data-driven approach to increasing brand reach and enhancing ROI. By working closely with my clients to understand their goals better, I develop effective strategies that aim to achieve their desired outcomes.
With over 7 years of experience, I have gained a deep understanding of the digital landscape and technologies used to meet the unique requirements of both B2B and B2C industries. This knowledge allows me to deliver measurable results that impact target audiences.
Career Highlights
I'm Based In
I Studied In
‘Why’ Marketing?
“There are only two things in a business that make money: innovation and marketing, everything else is cost.”
- Peter Drucker
Who?
When?
How?
Product
Service
What?
Online
Where?
Time?
Attention
Energy?
Money?
Interest
Desire
Action
Promote your unique selling points to target audiences by addressing their problems and solutions within economic, social, technological or political factors through various channels.
Create high-quality content that educates, entertains, and inspires audiences to view your brand as a core contributor of positive mental value within their daily lives.
Build a trustworthy community that engages with one another by fostering public interactivity, while nurturing leads individually through a personalized medium.
Provide an easy-to-access point of sale system for users to purchase your product or service, while collecting feedback and testimonials as physical evidences for continued success.
The Marketing Process
Plan It. Brand It. Promote It. Optimize It.
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Market Research
Market research involves analyzing consumer behavior and online trends to adopt a strategy.
Target Audience
An audience persona involves identifying ideal customers for ads and campaigns.
Competitive Landscape
Competition research involves analyzing rivals' operations and position as a point of reference.
Value Proposition
A value proposition aims to define your USPs in order to set your brand apart from others.
Strategy Roadmap
A strategy roadmap involves outlining goals, tactics, and timelines to achieve objectives.
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Unique Logo
Creating a company logo involves designing a unique visual representation of the brand.
Brand Archetype
Selecting a brand archetype is essential in portraying a relatable brand identity.
Design System
A set design system creates a consistent and recognizable brand identity using visual components such as elements, colors & fonts.
Messaging Style
Messaging styles include the tagline, bio, mission, vision and values conveyed in a specific brand tone of voice.
Print Templates
Print templates include business cards with QR codes or document letterheads to maintain consistency with physical marketing materials.
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Content Creation
Content creation involves developing compelling, relevant, and shareable content that resonates with the target audience.
Social Media
Social media involves leveraging content pillars to inform and engage with target audiences on multiple platforms.
SEO & Paid Ads
SEO is organic growth through search engines, while performance ads are paid growth.
Mass Email
Mass emailing involves newsletters, automations, and operational messages.
Affiliate Marketing
Partnering with micro-influencers or attending events to build presence and increase sales.
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Data Analytics
By analyzing data, we can gain insights into campaigns and improve strategies.
Tag Management
Tag management involves managing tracking events and triggers to optimize website performance and segment users.
Budget Charts
Budget charts involve calculating expenses and ROI to optimize future spending.
Website/App Audit
Website or app auditing asseses the overall health of performance and identifies areas for UI/UX improvements within user journeys.
Social & Email Metrics
Social and email metrics enable brands to understand what type of content enhances conversion rates and funnels.
Creative Designs
Letterhead
Tech-Stack Blueprints
Website Integrations
Email Funnels
Welcome/Onboarding
Next Steps/Ad Promo
Thank You Email/Points
Ad Insights
Account Security
Renew Listing/Ad
Account
Ads
Message Updates
Limited Discount Offer (After 15 days per Listing)
Awareness
Order Confirmation
Newsletter Series
Sales Offers
Purchase Receipt
Shopping
Event Invites
Abandoned Cart
Feedback Request/Review
Social Media Giveaway
Refer A Friend/Affiliate Program
Last Chance (Auction)
Various
Birthday Gift/Holiday Celebration
Announcements/Changes
Lead Generation
My Certification
Looking Forward to Connecting with You.
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