About Me

As a dedicated digital marketing specialist with ​a passion for helping businesses succeed by ​growing their online presence, I believe in a ​creative, data-driven approach to increasing ​brand reach and enhancing ROI. By working ​closely with my clients to understand their goals ​better, I develop effective strategies that aim to ​achieve their desired outcomes.

With over 7 years of experience, I have gained a ​deep understanding of the digital landscape ​and technologies used to meet the unique ​requirements of both B2B and B2C industries. ​This knowledge allows me to deliver measurable ​results that impact target audiences.

Career Highlights

‘Why’ Marketing?

“There are only two things in a business that make money: ​innovation and marketing, everything else is cost.”

- Peter Drucker

Time?

Attention

Energy?

Money?

Interest

Desire

Action

Promote your unique selling ​points to target audiences by ​addressing their problems and ​solutions within economic, ​social, technological or ​political factors through ​various channels.

Create high-quality content ​that educates, entertains, ​and inspires audiences to ​view your brand as a core ​contributor of positive ​mental value within their ​daily lives.

Build a trustworthy community ​that engages with one another ​by fostering public interactivity, ​while nurturing leads ​individually through a ​personalized medium.

Provide an easy-to-access ​point of sale system for users ​to purchase your product or ​service, while collecting ​feedback and testimonials ​as physical evidences for ​continued success.

Plan It. Brand It. Promote It. Optimize It.

Market research involves analyzing consumer ​behavior and online trends to adopt a strategy.

An audience persona involves identifying ​ideal customers for ads and campaigns.

Competition research involves analyzing rivals' ​operations and position as a point of reference.

A value proposition aims to define your USPs ​in order to set your brand apart from others.

A strategy roadmap involves outlining goals, tactics, and timelines to achieve objectives.

Creating a company logo involves designing a unique visual representation of the brand.

Selecting a brand archetype is essential in ​portraying a relatable brand i​dentity.

A set design system creates a consistent and ​recognizable brand identity using visual ​components such as elements, colors & fonts.

Messaging styles include the tagline, bio, ​mission, vision and values conveyed in a ​specific brand tone of voice.

Print templates include business cards with QR ​codes or document letterheads to maintain ​consistency with physical marketing materials.

Content creation involves developing ​compelling, relevant, and shareable content ​that resonates with the target audience.

Social media involves leveraging content ​pillars to inform and engage with target ​audiences on multiple platforms.

SEO is organic growth through search engines, ​while performance​ ads are paid growth.

Mass emailing involves newsletters, ​automations, and operational messages.

Partnering with micro-influencers or attending ​events to build presence and increase sales.

By analyzing data, we can gain insights into ​campaigns and improve strategies.

Tag management involves managing ​tracking events and triggers to optimize ​website performance an​d segment users.

Budget charts involve calculating expenses a​nd ROI to optimize future ​spending.

Website or app auditing asseses the overall ​health of performance and identifies areas ​for UI/UX improvements within user journeys.

Social and email metrics enable brands to ​understand what type of content enhances ​conversion rates and funnels.​

My Certification

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